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Title: Kraft uses Intel technology in vending machine to target customers by age Post by: Psalm 51:17 on January 02, 2012, 03:58:53 pm http://www.physorg.com/news/2011-12-kraft-intel-technology-vending-machine.html
12/27/11 PhysOrg.com) -- In a clever mix of technology and marketing, Kraft Foods has teamed up with Intel to create a vending machine, called the iSample, that can dispense free pudding samples to adults only; it’s intended target audience for its new product. The result is a machine currently in place at the Shedd Aquarium in Chicago. Patrons who approach the machine are scanned, and if deemed old enough, are urged to use their smart phone to type in or swipe a code that then allows the assumed grown-up to pick a flavor, which is then dropped down for them to grab and eat. All for free. If a kid tries to do the same, they are denied a free sample and asked to step aside so that a deserving adult can get a treat. Title: Re: Kraft uses Intel technology in vending machine to target customers by age Post by: Mark on January 02, 2012, 04:11:08 pm those poor kids |