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New Age Meditation Is Now A Multi-Billion Dollar Per Year Business

August 08, 2018, 02:38:10 am suzytr says: Hello, any good churches in the Sacto, CA area, also looking in Reno NV, thanks in advance and God Bless you Smiley
January 29, 2018, 01:21:57 am Christian40 says: It will be interesting to see what happens this year Israel being 70 years as a modern nation may 14 2018
October 17, 2017, 01:25:20 am Christian40 says: It is good to type Mark is here again!  Smiley
October 16, 2017, 03:28:18 am Christian40 says: anyone else thinking that time is accelerating now? it seems im doing days in shorter time now is time being affected in some way?
September 24, 2017, 10:45:16 pm Psalm 51:17 says: The specific rule pertaining to the national anthem is found on pages A62-63 of the league rulebook. It states: “The National Anthem must be played prior to every NFL game, and all players must be on the sideline for the National Anthem. “During the National Anthem, players on the field and bench area should stand at attention, face the flag, hold helmets in their left hand, and refrain from talking. The home team should ensure that the American flag is in good condition. It should be pointed out to players and coaches that we continue to be judged by the public in this area of respect for the flag and our country. Failure to be on the field by the start of the National Anthem may result in discipline, such as fines, suspensions, and/or the forfeiture of draft choice(s) for violations of the above, including first offenses.”
September 20, 2017, 04:32:32 am Christian40 says: "The most popular Hepatitis B vaccine is nothing short of a witch’s brew including aluminum, formaldehyde, yeast, amino acids, and soy. Aluminum is a known neurotoxin that destroys cellular metabolism and function. Hundreds of studies link to the ravaging effects of aluminum. The other proteins and formaldehyde serve to activate the immune system and open up the blood-brain barrier. This is NOT a good thing."
September 19, 2017, 03:59:21 am Christian40 says: bbc international did a video about there street preaching they are good witnesses
September 14, 2017, 08:06:04 am Psalm 51:17 says: bro Mark Hunter on YT has some good, edifying stuff too.
September 14, 2017, 04:31:26 am Christian40 says: i have thought that i'm reaping from past sins then my life has been impacted in ways from having non believers in my ancestry.
September 11, 2017, 06:59:33 am Psalm 51:17 says: The law of reaping and sowing. It's amazing how God's mercy and longsuffering has hovered over America so long. (ie, the infrastructure is very bad here b/c for many years, they were grossly underspent on. 1st Tim 6:10, the god of materialism has its roots firmly in the West) And remember once upon a time ago when shacking up b/w straight couples drew shock awe?

Exodus 20:5  Thou shalt not bow down thyself to them, nor serve them: for I the LORD thy God am a jealous God, visiting the iniquity of the fathers upon the children unto the third and fourth generation of them that hate me;
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Author Topic: New Age Meditation Is Now A Multi-Billion Dollar Per Year Business  (Read 856 times)
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« on: April 19, 2017, 08:58:56 pm »

For-profit meditation centers are the new yoga studios

Can money buy happiness? It's an age-old question that researchers recently have become eager to answer. A 2016 study by Case Western Reserve University found that making more money reduced negative emotions for people earning less than $80,000, but the benefits disappeared after the $200,000 threshold was reached. That may help explain why businessman Khajak Keledjian "felt an emptiness" when he sold a minority stake in his retail company, Intermix, to a private-equity firm in 2007, a transaction that's typically considered a victory.

"The world that I was in—this very driven New York world—didn't have a pause button," he said. "I needed something that gave me balance."

A close friend, Quest Partners founder Nigol Koulajian, urged him to look beyond the visible and the material. "At that time I actually didn't know what he meant by that," said Keledjian, raising his eyebrows in mock disbelief. And yet he was intrigued and restless enough to embark on a personal quest that led him to kundalini yoga, which incorporates challenging breathing techniques; vipassana, one of India's ancient forms of meditation; and Burning Man, a free-spirited art and music festival in Nevada. Keledjian, a 2008 Crain's 40 Under 40 honoree, sold Intermix to Gap for $130 million in 2012. He eventually started his own meditation company, Inscape.
A new spin on the yoga studio

Investors jumped at the chance to participate in his new venture, according to Keledjian. "There was hardly any selling," he said. "We just went through some key people."
article continues below advertisement

One of Inscape's high-profile backers is Gary Vaynerchuk of Vayner Capital, a professed believer in both mindfulness and the sector's growth potential. Research company IBISWorld estimated that meditation-related businesses raked in nearly $1 billion in 2015, which doesn't include revenue from the hundreds of mindfulness apps currently available.

And corporations have embraced the trend on behalf of their employees; it's been well-established that being plugged in 24/7 can wreak havoc on the mind and body. Google reportedly began teaching meditation to its employees, with more straight-laced companies such as McKinsey & Co. and BlackRock following suit.

$200,000 is the upper threshold at which more money does not markedly reduce negative emotions
Meditation-related businesses generated an estimated $1 billion nationwide in 2015

"This country has gotten wealthier, but if you look at people's happiness, it's down," said Keledjian. "Everyone's intellect is filled to capacity."

Inscape opened last November in the Flatiron District and is part of a small but rapidly growing group of meditation venues that operate like boutique fitness studios and look worthy of a decor magazine. Unlike traditional mindfulness centers, which often offer a limited schedule for group practice and are associated with one of various Buddhist schools of thought (which some people might consider too sectarian), Inscape's model is purposely secular and adapted to a fast-paced lifestyle, with short classes offered throughout the day.

Another difference is the explicitly for-profit business model: These are not the donation-based temples staffed by volunteers that were born out of the hippie generation.

"When people found out I was meditating, they started reaching out to me, constantly asking questions," Keledjian recalled. "There was clearly a demand, but nobody was offering a modern experience that was neutral and consistent."

(Other entrepreneurs were thinking along the same lines; more on that later.)

Partnering with Lew Frankfort, executive chairman and former CEO of Coach, Keledjian opened a 5,000-square-foot studio that offers audio-guided meditation sessions with breathing exercises, sound therapy, visualization and other relaxation techniques put together by mindfulness professionals. It's an approach to creating a brand that resembles Keledjian's mix-and-match ethos at Intermix, known for its curated collection of luxury clothing labels. There's also an app, which for a $12.99 monthly subscription or $89.99 yearly serves up versions of the on-site classes.

Inscape's spacious reception area, furnished with clean-line sofas and oversize bean-bag chairs in neutral colors, was designed to provide a sense of serenity. Two meditation rooms created by Dutch architect Winka Dubbeldam look like otherworldly cocoons featuring LEDs and round-edge cushions designed in collaboration with French furniture maker Ligne Roset. The recorded meditation sessions are narrated by a soothing female voice with an Australian accent, meant to help listeners visualize themselves in a faraway land.

Inscape launched with 27 weekly classes and now has about 60. A single session starts at $18, depending on duration, and unlimited memberships are $168 per month or $1,680 per year.

Entering the state of Zen

In New York, Inscape's main competition is MNDFL, which opened its first studio, in Greenwich Village, in 2015 and recently unveiled two other locations, in Williamsburg and on the Upper East Side. Founded by Ellie Burrows, a former film executive, and Lodro Rinzler, an experienced meditation teacher who now carries the title chief spiritual officer, MNDFL offers nonreligious, drop-in classes. The sessions are more traditional than Inscape's, meaning they're led by in-person instructors. In fact, the company's motto is "Real traditions. Real teachers. Real techniques."

Rinzler and Burrows 
say meditation centers 
could be as common 
and mainstream as coffee shops one day.

"The environment is secular, but the teachers are trained in various religious traditions," said Rinzler, who was raised Buddhist. "No one made this stuff up last week."

MNDFL's single classes start at $18 for 30 minutes, with monthly memberships set at $150. The company also offers hourlong private sessions for $150 each. The daily schedule has an ongoing roster of thematic meditations with names such as Emotions, Sleep and Breath, each one accommodating about 25 people.

Burrows and Rinzler, who started the company with seed money from friends and family, say that while they knew that meditation was becoming mainstream—"I had a hunch that meditation spaces would someday open like coffee shops," Rinzler said—they were blown away by the response they received.

In addition to its brick-and-mortar studios, each designed to evoke the feeling of Scandinavian coziness, the company created a video series geared toward on-the-go meditators and a corporate program that sends teachers to different offices throughout the city, a service that has undergone "unexpected growth," they said.

"At this time last year, our evening classes in the Village started selling out," said Burrows. "We now have about 1,000 people coming to that studio every week, and the new locations are steadily building."

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