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Sodomite Agenda winning a game of chicken with Chick-fil-A

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Author Topic: Sodomite Agenda winning a game of chicken with Chick-fil-A  (Read 27773 times)
Mark
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« Reply #30 on: August 22, 2012, 05:57:40 am »

Chick-fil-A Controversy Shows Power of 'Faith Driven Consumers'

When controversy erupted over Chick-fil-A President Dan Cathy's comments in favor of traditional marriage last month, thousands of Americans showed their support for the company with their wallets and helped reveal the buying power behind an emerging consumer group that one expert calls "Faith Driven Consumers."
Chris Stone, a founding partner of The Stone Agency, is a Certified Brand Strategist and an advertising and marketing integration specialist. He is also the founder of the Faithnomics blog and FaithDrivenConsumer.org, a website that helps make conscientious Christian consumers aware of the values of companies so they can make informed buying decisions that are in line with their faith.

According to Stone, this group of Faith Driven Consumers (FDCs) is "large enough to matter" but small enough for companies to engage. Although 70 percent of the U.S. population self-identifies as Christian, he says, a much smaller percentage (15 percent) of people actually fit into the FDC niche.

"Faith Driven Consumers are a subset of that group, and those whose faith, or their worldview, which is driven by the Bible, is significant enough in their life to be a major factor in their everyday decisions, including their consumer decisions," said Stone.

According to The Stone Agency research, although they are a minority there are 46 million FDCs in the U.S., and together they have about $1.75 trillion in spending power. The size of the FDC niche spends more annually than many other niche groups, including Hispanics, African-Americans, Asians, Muslims and the lesbian, gay, bisexual and transgender (LGBT) community.

Stone suspects that the majority of those who took part in Chick-fil-A Appreciation Day would be considered FDCs, and he believes they will continue to support the restaurant chain, in part because of its values.


Read more at http://www.christianpost.com/news/chick-fil-a-controversy-shows-power-of-faith-driven-consumers-80303/#cMMx5cuPpsvKbTbx.99
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