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3 Surprising Reasons to Give Up Soda

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Author Topic: 3 Surprising Reasons to Give Up Soda  (Read 1146 times)
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« on: January 30, 2012, 02:55:03 pm »

http://health.yahoo.net/experts/eatthis/3-shocking-soda-facts

1/24/12


3 Surprising Reasons to Give Up Soda

Shocking Soda Fact #1: Soda fattens up your organs

A recent Danish study revealed that drinking non-diet soda leads to dramatic increases in dangerous hard-to-detect fats. Researchers asked participants to drink either regular soda, milk containing the same amount of calories as regular soda, diet cola, or water every day for six months. The results? Total fat mass remained the same across all beverage-consuming groups, but regular-soda drinkers experienced dramatic increases in harmful hidden fats, including liver fat and skeletal fat. The regular-soda group also experienced an 11 percent increase in cholesterol compared to the other groups! And don’t think switching to diet varieties will save you from harm: Artificial sweeteners and food dyes have been linked to brain cell damage and hyperactivity, and research has shown that people who drink diet soda have a higher risk of developing diabetes.

Read out about the 7 biggest food label lies.

FIX IT WITH FOOD: The average American drinks 450 calories a day. By switching to water as your go-to beverage, you'll make room in your diet for these 40 Foods with Superpowers—foods that, even in moderation, can strengthen your heart, fortify your bones, and boost your metabolism so you can lose weight more quickly.

Shocking Soda Fact #2: Soda contains flame retardants

Some popular soda brands, including Mountain Dew, use brominated vegetable oil—a toxic flame retardant—to keep the artificial flavoring from separating from the rest of the liquid. This hazardous ingredient—sometimes listed as BVO on soda and sports drinks—can cause bromide poisoning symptoms like skin lesions and memory loss, as well as nerve disorders. If that’s not a good enough reason not to “Do the Dew,” I don’t know what is. (We reveal more insidious ingredients hiding onsupermarket shelves in the 15 Scariest Food Additives).

Are you addicted to diet soda? Find out now!

DRINK DISASTERS: Soda isn’t the only dubious drink you have to watch out for. Many bottled beverages pack enough sugar and calories to foil your get-fit plans in one fell sip. Protect yourself by avoiding the 11 Worst Beverages in the Supermarket!

Shocking Soda Fact #3: Drinking soda makes you a lab rat

Many American soda brands are sweetened with high-fructose corn syrup, a heart-harming man-made compound derived mainly from genetically engineered corn. The problem? Genetically engineered ingredients have only been in our food chain since the 1990s, and we don't know their long-term health impacts because the corporations that developed the crops never had to test them for long-term safety. Case in point: Some recent findings suggest that genetically engineered crops are linked to digestive tract damage, accelerated aging, and even infertility!

Ready to switch to water for good? Thought so. Here's a foolproof way to Cure Your Soda Addiction!
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« Reply #1 on: October 21, 2014, 09:29:02 pm »

http://www.foxnews.com/health/2014/10/21/soda-causes-our-cells-to-age-as-much-as-smoking-does-study-finds/
10/21/14
Soda causes our cells to age as much as smoking does, study finds

Drink a 20-ounce soda daily, and you may be causing your cells to age as much as they would if you smoked, a study suggests. Researchers investigated DNA from 5,309 adults, focusing on telomeres, the caps on the ends of our cells' chromosomes, Time reports.

They found that drinking sugary soda was associated with shorter telomeres—and it's known that telomere length may be linked to life span, according to a University of California-San Francisco report.

Shorter telomeres also appear to be linked to heart disease, cancer, and diabetes. In the study, a daily 20-ounce soda was associated with an extra 4.6 years of aging—the same figure seen in smokers.

About 21 percent of subjects said they drank that much soda daily, while the average intake was 12 ounces. Researchers also looked at the effects of diet soda and fruit juice on telomeres; while "100 percent fruit juice was marginally associated with longer telomeres," they write in the American Journal of Public Health, diet sodas and non-carbonated "sugar-sweetened beverages" weren't associated with telomere length.

Still, the study points to the dangers of soda beyond its role in obesity. "The extremely high dose of sugar that we can put into our body within seconds by drinking sugared beverages is uniquely toxic to metabolism," says a study author.

(If you can't give up soda, here's why you should consider taking 12,000 steps a day.)

This article originally appeared on Newser: Soda Ages Our Cells as Much as Smoking
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« Reply #2 on: June 09, 2015, 11:31:36 am »

https://www.yahoo.com/health/the-scary-side-effect-of-a-daily-lemonade-fruit-121037724682.html
The Scary Side Effect of a Daily Lemonade, Fruit Drink or Soda
6/8/15

We all know that soda and other sugary drinks aren’t good for our overall health. Research has shown a link between sugary sodas and tooth decay, heart disease, kidney stones, and more.

And now there’s a new risk to add to the list: Liver disease. Researchers from Tufts University have discovered that people who drink just one or more sugar-sweetened beverage a day (like soda) are at an increased risk of developing non-alcoholic fatty liver disease.

The research, which was published in the Journal of Hepatology, analyzed the dietary habits of 2,634 study participants who were asked in a questionnaire how often they drank sugar-sweetened beverages. Those drinks included caffeinated and caffeine-free soda, other carbonated sugary drinks, fruit punches, lemonade, and other non-carbonated fruit drinks.

Participants then underwent a CT scan to measure the amount of fat in their livers. Researchers discovered a higher presence of non-alcoholic fatty liver disease in those who said they drank more than one sugary beverage a day compared to those who said they didn’t drink sugary beverages.

Related: This is What Happens When You Drink 10 Cans of Soda Per Day for One Month

Here’s why this is troubling: According to research from the Centers for Disease Control and Prevention, more than 25 percent of adults in the U.S. drink soda or fruit drinks at least once a day.

Sugars found in soda in particular have been linked with non-alcoholic fatty liver disease, says William Carey, MD, professor of medicine at the Cleveland Clinic Lerner College of Medicine and a fellow of American Association for the Study of Liver Diseases. “Many studies suggest that the high fructose corn syrup found in sodas is more likely to result in fatty liver than other forms of sugar,” he says.

Non-alcoholic fatty liver disease impacts up to 25 percent of Americans and often occurs in people who are overweight or have diabetes, according to the American Liver Foundation. It can also be triggered by rapid weight loss and poor eating habits, the foundation says.

While the disease is often asymptomatic, it can cause fatigue, weakness, weight loss, a loss of appetite, jaundice, and abdominal pain, among other symptoms.

Related: The Soda-Cancer Connection

It’s particularly bad because it affects multiple parts of your body, says hepatologist Kalyan Ram Bhamidimarri, MD, MPH, assistant professor of medicine at the University of Miami Miller School of Medicine.

 “A lot of patients who have non-alcoholic fatty liver disease can actually do okay,” he tells Yahoo Health. “But when the fat is associated with inflammation, patients will have non-alcoholic steatohepatitis…that is bad.”

Non-alcoholic steatohepatitis is essentially a worse version of non-alcoholic fatty liver disease, he says, and is linked with heart attack, stroke, cancer, and liver failure.“All this fat in the liver is merely a reflection of what else is happening in the body,” says Bhamidimarri.

Bhamidimarri isn’t surprised by the link between sugary drinks and non-alcoholic fatty liver disease since the sugars in those drinks add a lot of extra calories. “At the end of the day, it all adds up to the amount of calories you’re consuming,” he says. “Even in fresh juices, you’re drinking 300 to 500 calories in a single drink.”

Luckily, it’s possible to recover from non-alcoholic fatty liver disease. The liver is one of the organs in the body that has the highest capacity to regenerate, says Bhamidimarri, noting that when patients change their dietary and lifestyle habits, the fat in the liver, the inflammation, and the scar tissue regresses.

Carey agrees that it’s possible to recover from non-alcoholic fatty liver disease with better diet and exercise, and notes that the Mediterranean diet in particular has been shown to reduce fat in the liver.

Unfortunately for soda fans, Bhamidimarri recommends cutting way back on sugary drinks for liver health: “You can live without it.”
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« Reply #3 on: June 30, 2015, 02:22:23 pm »

https://www.yahoo.com/food/sugary-drinks-kill-184-000-people-every-year-122853696806.html
Sugary Drinks Kill 184,000 People Every Year: Study
6/30/15

Sugary drinks cause 184,000 deaths worldwide annually, including 25,000 deaths in the United States, according to a new study.

The finding — a revised estimate of numbers first presented at a scientific meeting in 2013 — represents a tally of deaths from diabetes, heart disease and cancer that scientists say can be directly attributed to the consumption of sweetened sodas, fruit drinks, sports/energy drinks and iced teas.

The numbers imply that sugary drinks can cause as many deaths annually as the flu.

“It should be a global priority to substantially reduce or eliminate sugar-sweetened beverages from the diet,” said Dr. Dariush Mozaffarian, senior author of the study and dean of the Friedman School of Nutrition Science and Policy at Tufts University in Massachusetts. [7 Foods You Can Overdose On]

There is evidence that sugary drinks contribute to obesity and that obesity contributes to people’s risk of these diseases, Mozaffarian said. Previous studies found that obesity-related diseases cause more than 17 million deaths per year.

For this latest study, led by Gitanjali Singh, an assistant professor at Tufts, researchers attempted to tease out the contribution that sugary drinks make to this global burden of obesity-related deaths. They calculated that there are 133,000 deaths yearly from type 2 diabetes; 45,000 deaths from cardiovascular disease; and 6,450 deaths from cancer.

The study is based on a complex statistical analysis of country-specific dietary habits and causes of death in more than 50 countries, coupled with information on the availability of sugar on the world market. The researchers’ definition of sugary drinks included beverages sweetened with cane sugar, beet sugar and high-fructose corn syrup.

“Among the 20 countries with the highest estimated sugar-sweetened beverage-related deaths, at least eight were in Latin America and the Caribbean, reflecting the high intakes in that region of the world,” Singh said.

In Mexico, where more than 10 percent of the population has diabetes, approximately 30 percent of the deaths among people under age 45 are due to sugary drinks, the researchers concluded. Mexico had the highest death rate attributable to sugar-sweetened beverages, the researchers said.

Conversely, in Japan, where unsweetened teas are among the most popular beverages, deaths from sugary drinks are negligible.

Americans consume 22.2 teaspoons of added sugar (equal to 355 calories) per day, on average, and sugar-sweetened beverages are the primary source of this sugar, according to the American Heart Association (AHA). The sugars are added to foods and drinks to improve their taste but provide no nutritional benefit, only calories, thus contributing to weight gain and heart disease, the AHA said.

A 12-ounce (355 milliliters) serving of regular soda has about 10 teaspoons of sugar, according to the American Diabetes Association, which recommends that people avoid drinking sugar-sweetened beverages to help prevent diabetes.

The researchers could not prove a direct cause and effect — for example, they cannot say that sugary beverages are the actual, primary cause of these 184,000 deaths on an individual level. Rather, they based their conclusions on national beverage consumption trends, death rates and sugar availability.

The beverage industry remains skeptical of the findings.

“This study does not show that consuming sugar-sweetened beverages causes chronic diseases and the authors themselves acknowledge that they are at best estimating effects of sugar-sweetened beverage consumption,” the American Beverage Association, a trade association that represents the U.S. non-alcoholic beverage industry, said in a statement.

Mozaffarian said the connection between sugary drinks and obesity is well established. “They [the industry] have their heads in the sand,” Mozaffarian told Live Science.
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« Reply #4 on: April 28, 2016, 05:39:41 pm »

http://www.anh-usa.org/soda-blocks-brain-repair/

Soda Blocks Brain Repair

By anh-usa  on April 5, 2016   

Please don’t give your child sugar after a brain injury. This definitely includes the fructose in a soda. Action Alert!

New evidence shows that processed sugars prevent the brain’s ability to heal after head trauma. As Dr. Russell Blaylock reported in his December 2015 Blaylock Wellness Report, laboratory rats were trained for five days to escape a maze. Next, the rats were randomly assigned to groups that were fed either plain water or fructose-infused water for six weeks. In the seventh week, the rats underwent a procedure to reproduce the aspects of a human traumatic brain injury. After another six weeks, the rats were retested on their ability to escape the maze.

The rats on the sugar diet took 30% longer to finish the maze than those who drank plain water.

The sugar diet had other negative effects on the brain as well. The researchers found that sugar impaired with the ability of neurons to communicate with each other, rewire connections after injury, record memories, and produce enough energy for the body to perform basic functions.

One of the scientists summed up the main takeaway from the study: “Reduce fructose in your diet if you want to protect your brain.” The implication is to reduce fructose intake even if you are not brain injured—but especially if you are.

The Centers for Disease Control and Prevention estimate that 1.6 to 3.8 million sports-and-recreation-related concussions occur in the US each year, not to mention all the soldiers with brain injuries returning home from fighting overseas. About 5 million Americans live with ongoing disability from a traumatic brain injury.

In connecting the dots here, keep in mind that the average American consumes about twenty-seven pounds of high-fructose corn syrup each year. Yet no one is even warning parents to eliminate sodas and other high-fructose drinks and foods when their children are injured.

Action Alert! Write to the FDA and tell them to issue a warning to doctors and parents about this new research. Explain how fructose keeps the brain from repairing itself, especially in patients who have brain injuries. Please send your message immediately!
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« Reply #5 on: March 09, 2017, 04:21:29 pm »

http://www.naturalnews.com/2017-02-21-horrifying-toxic-chemical-in-pepsi-known-to-cause-dna-breaking-fragmentation.html
2/21/17
Horrifying: Toxic chemical in Pepsi known to cause DNA breaking, fragmentation

 (Natural News) High-fructose corn syrup isn’t the only ingredient found in sodas that consumers should be concerned about. Pepsi and other sodas contain a toxic byproduct known as 4-Methylimidazole, or 4-MEI for short, that may be increasing your cancer risks.

Pepsi has come under fire for violations of California’s Proposition 65 in relation to 4-MEI. The Center for Environmental Health even filed a complaint against the beverage giant in 2013 due to their violations. Pepsi has since paid the organization some $385,000 and provided them with updates on product compliance, and a settlement was reached in 2015. Following that settlement, Pepsi “agreed to require its caramel coloring suppliers to meet certain 4-MEI levels in products shipped for sale to the United States, to ensure that the carcinogen’s levels will not exceed 100 parts per billion.”

As of 2016, a newer settlement will now be requiring Pepsi to apply the same product standards nationwide.
What is 4-MEI and why should it be regulated?

4-MEI is an impurity that is created during the manufacturing of caramel colors III and IV. The FDA maintains that they have “no reason to believe” that 4-MEI is carcinogenic. The agency is reportedly re-evaluating the public’s exposure to 4-MEI to ensure manufacturers are using it safely but is not currently recommending dietary changes.

This is rather perplexing because studies conducted by the federal government clearly showed that long-term exposure to 4-MEI increased the incidence of lung cancer in both male and female mice. The federal government’s findings even prompted the state of California to add 4-MEI to their Proposition 65 list of carcinogens. While there are no federal limits yet for 4-MEI, the state of California requires products that contain more than 29 micrograms (mcg) to be labeled.

The California Office of Environmental Health Hazard Assessment chose 29 micrograms as the “cut off point” because they concluded that amounts at that level or above pose a one in 100,000 risk of cancer — meaning that being exposed to that amount daily for a lifetime will result in no more than one excess cancer case per 100,000 people.

Urvashi Rangan, Ph.D., toxicologist and executive director of Consumer Reports’ Food Safety & Sustainability Center, believes that this amount is too high. “It’s possible to get more than 29 micrograms of 4-MEI in one can of some of the drinks we tested. And even if your choice of soft drink contains half that amount, many people have more than one can per day.”

Rangan explains that because colorants are deliberately added to foods, they should pose a negligible risk, which is defined as no more than one excess case of cancer per one million people. To meet that level, the experts at Consumer Reports say that sodas need to contain no more than 3mcg of 4-MEI per can.
Research on 4-MEI in soda

In 2014, Consumer Reports led investigative research on the amount of 4-MEI found in a number of different sodas. Between April and September of 2013, they tested 81 samples of different soft drinks from five separate manufacturers. In December 2013, another 29 samples were collected from the same five manufacturers. All of the samples were purchased in the California or New York metropolitan areas.

What they found was shocking: there was a tremendous amount of disparity and inconsistency among the samples. Most notably, samples of regular Pepsi from the New York area gathered during the first round of testing was revealed to contain an astronomical average of 174 mcg of 4-MEI. During the second round, samples from the same area averaged  32 mcg. The researchers also found that in general, New York samples boasted much higher levels of 4-MEI than their Californian counterparts.

The findings prompted Consumer Reports to petition the FDA for 4-MEI regulation and labeling. “Europe has labeling requirements and consumers in the United States should have the right to make an informed choice about what they are drinking and eating,” said  Dr. Rangan.

Following the Consumer Reports 2014 study, researchers from the Johns Hopkins Center For A Livable Future conducted their own research, which was published in 2015. Their research estimated average exposure to 4-MEI and modeled the potential cancer burden owed to the ingredient. What they found was that between 44 and 58 percent of people over the age of 6 consumed at least one can of soda per day.

Their data showed that current average 4-MEI exposure from soft drinks poses a cancer risk that exceeds the accepted negligible risk of one extra case of cancer per one million people.

Senior study author, Keeve Nachman — also the director of the Food Production and Public Health Program at the center, and an assistant professor at the Johns Hopkins Bloomberg School of Public Health — stated that their research indicated soft drink consumers were being exposed to an avoidable and unnecessary cancer risk thanks to an ingredient that is added for purely aesthetic purposes.

“This unnecessary exposure poses a threat to public health and raises questions about the continued use of caramel coloring in soda,” Nachman said.
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« Reply #6 on: March 09, 2017, 07:25:32 pm »

I use a sodastream, and Israeli company. Just carbonates regular water. Way better for you
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« Reply #7 on: March 09, 2017, 07:46:50 pm »

Soda Loses Its U.S. Crown: Americans Now Drink More Bottled Water
Gains accelerate amid concerns about health effects of sugary drinks, safety of public-water supplies

Americans now officially drink more bottled water than soda. It’s a shift that decades ago might have seemed unthinkable—that consumers would buy a packaged version of something they could get free from a tap. But bottled-water sales have been growing in the U.S. ever since the arrival of Perrier in the 1970s. The gains accelerated in recent years amid concerns about the health effects of sugary drinks and the safety of public-water supplies.

Bottled-water consumption in the U.S. reached 39.3 gallons per capita last year, while carbonated soft drinks slipped to 38.5 gallons, according to industry tracker Beverage Marketing Corp. Soda still generated more revenue last year: $39.5 billion in retail sales compared with $21.3 billion for water, according to Euromonitor. And 26% of water revenue in 2016 went to soda giants Coca-Cola Co. and PepsiCo Inc., which sell the top two brands Dasani and Aquafina, respectively, and are now pushing higher-priced premium brands.

https://www.wsj.com/articles/soda-loses-its-u-s-crown-americans-now-drink-more-bottled-water-1489082500
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« Reply #8 on: March 10, 2017, 12:13:42 am »

I've noticed that too - I remember 3 years ago when I was running races, they were giving out free bottled water, instead of sodas. Other places have been the same.

I started drinking bottled water since 1988 (when I lived in New Orleans at the time, b/c the tap water was very dirty b/c it came from the MS river). Good thing it's gone mainstream now!
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« Reply #9 on: April 26, 2017, 06:33:48 pm »

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« Reply #10 on: May 15, 2017, 03:20:51 pm »

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« Reply #11 on: May 18, 2017, 04:24:08 pm »

https://www.naturalgrocers.com/health-hotline-magazine/articles/research-alert-diet-soda-linked-to-increased-risk-of-dementia/?utm_source=Natural+Grocers+-+Health+Hotline&utm_campaign=fa0430c071-EMAIL_CAMPAIGN_2017_05_17&utm_medium=email&utm_term=0_fb6209f7ad-fa0430c071-296697737&mc_cid=fa0430c071&mc_eid=06ad6e56ff
Research Alert: Diet Soda Linked to Increased Risk of Dementia
 
If it says “diet” it must be good for you, right? At least better than the non-diet version…? When it comes to swapping out sugary soft drinks with diet soda, most people assume they are doing their health a favor. This mentality and safety message has been reinforced through marketing campaigns and has even been endorsed by members of the medical and nutrition communities. However, new research cast serious doubts on the safety of some of the artificial sweeteners that are used to replace sugar in diet soft drinks.
New Research

This research, published in the journal Stroke, comes from the lab of Sudha Seshadri, a professor of neurology at the Boston University School of Medicine and a faculty member at BU’s Alzheimer’s Disease Center. The authors of this study were interested in whether or not there was an association between the consumption of sugary beverages and dementia and stroke, so they used data from the well-known Framingham Heart Study to test if there was a relationship. Using food frequency questionnaires, the researchers divided study participants into three groups based on their dietary habits—those consuming sugary beverages (including juices), those consuming sugar-sweetened soft drinks (not including juice), and those consuming artificially sweetened beverages—and tracked these people for 10 years to see what health outcomes could be associated with their beverage choices.

The first piece of data reported on in their study was that the prevalence of cardiovascular disease and diabetes in study participants actually increased with greater consumption of artificially sweetened soft drinks and that it was lower in the group who consumed sugary beverages.[1] It is possible that those with diabetes and cardiovascular disease were more likely to consume these drinks, however the authors did factor this into their analysis. Regardless, this initial finding casts serious doubts about the safety of artificially sweetened soft drinks and as surprising as it may sound, this isn’t the first study to link artificial sweeteners to the development of diabetes (more on that later).
Shocking Findings

Perhaps even more shocking is that when the researchers compared those participants frequently consuming artificially sweetened soft drinks to those consuming none, the risk for developing dementia increased by two-fold and the risk of having a stroke increased three-fold over the ten year follow-up period. Because of the close relationship between the development of diabetes and dementia, the authors repeated their analysis, removing those who had developed diabetes. They still found that the consumption of artificially sweetened soft drinks was related to the development of dementia—and that the development of diabetes was only partially responsible. Taken together, these observations should make us question the safety of these purportedly “safe” artificial sweeteners.

This study is not the first to report that greater consumption of artificially sweetened soft drinks is associated with poor health outcomes. Research published in the journal Nature in 2014 showed artificial sweeteners could cause prediabetes-like symptoms in certain people, based on the composition of their gut bacteria. Several other large scale studies have reported that greater consumption of these types of beverages are associated with poor vascular health, however, to my knowledge this was the first study to link consumption of artificially sweetened soft drinks to an increased risk of dementia.
What Happened?

There is no way to know exactly what artificial sweeteners are to blame, however the artificial sweeteners that were approved at the time of this study were saccharin, acesulfame, and aspartame, while sucralose and neotame were approved not long after the observational period ended. While no mechanism was investigated in this study, one hypothesis put forth by the authors is that these artificial sweeteners may result in the disruption of the incredibly important microbial ecosystem in the gut—this disruption is known as dysbiosis.

This is a valid hypothesis, as microbial dysbiosis has been implicated in numerous diseases, such as Alzheimer’s, depression, diabetes, obesity, and many other diseases. It’s also possible that when dietary ingredients are determined to be “safe” their effects on the gut microbiota are not considered. Indeed, the late Jack Challem gives a rundown of a well-designed experiment that showed how different artificial sweeteners cause unique disruptions to the gut microbiota in this excellent article.
Not All Sweeteners Are Created Equally

When it comes to non-caloric sweeteners and health effects, they can be divided into two camps: artificial sweeteners (like aspartame) and non-caloric natural sweeteners (such as stevia) that come from plants. Currently it seems that peer-reviewed research is starting to suggest that avoiding artificial sweeteners is advantageous to our health. The non-caloric natural sweeteners may be a great alternative to artificial sweeteners, and research on these products so far has been quite encouraging.[2] Nonetheless, sweeteners should always be used in moderation.

To learn more about different sweeteners and the research on their health effects, you can read “The Definitive Guide to Natural Sweeteners Part 1 and Part 2.”

As far as conclusions that can be drawn from this study go, it seems like removing artificial sweeteners that are made in a lab from your diet is a smart move. If you are concerned about the health of your gut microbiota for whatever reason, consuming probiotics, probiotic-rich fermented foods, and fruits and vegetables is a great way to cultivate the health of these ever important microbes.
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« Reply #12 on: May 25, 2017, 03:30:50 pm »

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« Reply #13 on: July 15, 2017, 11:11:47 am »

http://www.cbsnews.com/news/coca-cola-gets-served-a-lawsuit-by-2-pastors/?ftag=CNM-00-10aab7e&linkId=39787325
7/14/17
Coca-Cola gets served a lawsuit by 2 pastors

Two pastors from Washington, D.C., have filed a lawsuit against Coca-Cola and the American Beverage Association saying the organizations have purposely deceived the public about sugar-sweetened beverages and their impact on health.

"The background of this lawsuit is that there's an epidemic of diabetes, cardiovascular disease and a range of other degenerative diseases in the black and Latino communities, and really throughout America. For me, as a pastor, I see the toll it takes on families and children when they lose their parents much too soon," Delman Coates, the pastor at Mt. Ennon Baptist Church, in Clinton, Maryland, told CBS News.

The lawsuit was filed Thursday in D.C. Superior Court on behalf of Coates and William Lamar, the senior pastor at the Metropolitan African Methodist Episcopal Church in Washington, DC.

"It is a matter of life and death in our communities," Lamar told CBS News.

According to the U.S. Centers for Disease Control and Prevention, 2012 research showed daily regular soda and fruit drink consumption was most common among black and Hispanic Americans.

Other studies have linked drinking sugary beverages to diabetes, heart disease, and higher death rates.

What's more, half of all African-Americans and 42 percent of Latinos are obese, compared to just over a third of whites in the U.S. Drinking soda from a young age was also found to be "a particularly strong predictor" of a future higher body mass index (BMI) for young black children, a 2016 study in the Journal of Racial and Ethnic Health Disparities reported.

"It breaks my heart and I'm saddened by the way in which we're losing so many people. I'm losing more people to the sweets than to the streets," Coates told CBS News.

Coke commercials often feature young, slender people gulping the fizzy beverage, smiling and sharing good times, but the pastors say those images are misleading.

"Marketing for Coca-Cola is focused around health and fun and showing very sexy bodies in their advertising. You never see an obese person. If the people are consuming Coca-Cola at this rate, there is no way those bodies would look like that," said Lamar.

"It's almost as if they are selling joy. They are equating this product with the things that people are hoping for – joy, smiles, family. But this product will not deliver that. It delivers the exact opposite. Silence around this issue is violence," Lamar said.

In addition to deceptive marketing, the lawsuit claims the soda maker and beverage trade association have "sought deceptively to switch the focus from sugar-sweetened beverages to inactivity as the key driver of obesity and related epidemics, including through their expenditure of hundreds of millions of dollars on research and programs that almost exclusively highlight exercise."

Maia Kats, a lawyer with the Center for Science in the Pubic Interest, told CBS News, "Their advertising campaigns do indicate that light exercise enables you to reward yourself with a Coca-Cola, but that's deceptive."

She said the company also pays bloggers to compare the calories in their sweetened soda to a similar number of calories in a serving of almonds, but that the nutritional comparison is also misleading because nuts are more nutritionally dense.

"That muddies the science," Kats said.

Coates said the fight against the beverage company resonates for him in a deeper way.

"As a person of African-American descent in this country and with a knowledge of the history, I'm deeply saddened by the way African-American slaves were used for the production of sugar and now African-Americans are dying because of sugar," he said.

As church leaders, Lamar and Coates said they're fighting an uphill battle in their efforts to encourage people in their communities — including an increasing number of African-American adults and children with prediabetes and diabetes — to live a healthier lifestyle.

"We are challenged by the messages they're receiving from the beverage industry and companies like Coca-Cola," said Coates.

Lamar added, "Our hope is that Coca-Cola will discontinue marketing these drinks as something that is healthful and healthy."

CBS News reached out to Coca-Cola and the American Beverage Association for their response but has yet to hear back.

In a statement to the Washington Post, Coca-Cola dismissed the pastors' charges and denied the merits a previous lawsuit they filed and then withdrew in California, but plan to refile:

"The allegations here are likewise legally and factually meritless, and we will vigorously defend against them," the statement said. "The Coca-Cola Company understands that we have a role to play in helping people reduce their sugar consumption."

The American Beverage Association also defended the industry's conduct.

"America's beverage companies know we have an important role to play in addressing our nation's health challenges. That's why we're engaging with health groups and community organizations to drive a reduction in the sugar and calories Americans get from beverages," the ABA said in a statement to the Washington Post. "Unfounded accusations like these won't do anything to address health concerns, but the actions we're taking, particularly in areas where obesity rates are among the highest, can make a difference."
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