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HTC buying up "clouds"

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Author Topic: HTC buying up "clouds"  (Read 741 times)
« on: March 26, 2012, 06:49:03 pm »

I think this is relevant because building "clouds" is the latest thing in digital technology when it comes to the handling of software and copyrights. It's these underlying moves that leads to the next technology to be unleashed on the world, which seems to be "cloud computing".

Simply put, they don't want the users to have access to the software, just the use of it, so they are in the process of running the software online in a "cloud" server. THAT means people will be doing all their business ONLINE because the software cannot be used offline as it resides in the cloud server online. See the problem?

And just how might one acess this software online? Why you "register" so you can "log in". Even gaming is moving in a big way to cloud servers.

Whatever the case, computers must have a place to store data that they use to operate. That is a must, so as expected, the world wants it where people must "log in" to use the software that people have always been renting in the first place, or be left out digitally.

Is HTC quietly building a cloud empire? Buys stake in SyncTV
 March 26, 2012

HTC's investment in SyncTV is the latest in a series of cloud service buys for the mobile phone company. What is HTC planning?

Once is a fluke. Twice is a coincidence. But three times — that’s a pattern — at least when it comes to HTC. The Taiwanese handset maker has been snatching up cloud service and content distribution channels with gusto, recently acquiring music streaming service MOG, if by proxy (Beats Audio actually purchased MOG, but HTC is the majority stakeholder in Beats Audio, having invested $300 million in the company).

And last year, HTC partnered with Dropbox to offer 5GB of free storage to Android users running its Sense UI 3.5, just as rumors were swirling about the imminent release of Apple’s iCloud — a move that many saw as a preemptive cloud-storage strike.

Now HTC has purchased a 20% stake in SyncTV, “a cloud-based video service that delivers video over the Internet to a broad set of devices, including Android, Windows Phone, XBOX, iOS and Internet-enabled televisions,” according to a press release. The deal was announced Monday, along with a broad licensing agreement with SyncTV parent company, Intertrust — a company best known for its DRM software, already used by Samsung and Motorola. Although the two companies call the agreement a “strategic technology partnership,” a clear pattern is emerging as HTC positions itself to be a major competitor in cloud-based services.

Ambition beyond phones

The seedlings of HTC’s cloud-push were its tandem $48.5 million dollar buyout of Saffron Digital, which laid the groundwork for its Watch video streaming service — and its $40 million dollar stake in OnLive, the innovative cloud-based gaming company. Presumably, HTC’s SyncTV interest will now further bolster its video distribution ambitions.

And the agreement with DRM maker Intertrust will allow HTC access to all of that company’s Marlin DRM technology — because how else is HTC expected to get content providers to sign up?

As we reported earlier today, HTC also announced the termination of its HTCSense.com backup service, a solution which allowed users to store contacts, messages, location footprints, and call history on HTC’s cloud — and  to sync that data with their devices. The company simply offered the explanation that “new and improved services” would be forthcoming. Although bone-headed from a PR perspective — nothing like a company imploring you to trust it with your valuable data only to promptly disregard that trust once it develops something new — it is yet further indication that HTC may be planning on coalescing its separate offerings around a unified cloud service...(cont.)


« Last Edit: March 26, 2012, 06:50:48 pm by Kilika » Report Spam   Logged

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« Reply #1 on: March 26, 2012, 06:52:52 pm »

if i remember right i believe a computer is coming out that runs this as normal. It has almost nothing inside and is super cheap as all the programming is kept online. I believe i read up on this on PPF a couple of years ago.
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« Reply #2 on: March 26, 2012, 07:46:00 pm »

Yeah, there has been a couple of those. Not sure they will fly in the moden world though as tablets and phones are the thing. Third world? Oh yeah, if they can get cheap net access. I'd say through expanded cell networks, but then why have a pc that doesn't have a phone when smart phones are getting cheap and have internet access? But I do see the point.

Personally, I don't think they will ever get a FULL system up and running before the end, but it will be implemented and running in part for the vast majority of the population in 1st world countries.

Here's another article on clouds and where they are headed with it...


'Personal Cloud’ to Replace PC by 2014, Says Gartner

Mike Barton posted in Blog, Featured ⋅ March 12, 2012 6:01 pm

There’s no doubting the cloud invasion. But the research firm Gartner believes the personal cloud will replace the PC as the center of our digital lives sooner than you might think: 2014.

“Major trends in client computing have shifted the market away from a focus on personal computers to a broader device perspective that includes smartphones, tablets and other consumer devices,” Steve Kleynhans, research vice president at Gartner, said in a statement on Monday. “Emerging cloud services will become the glue that connects the web of devices that users choose to access during the different aspects of their daily life.”

Google plans a cloud-centered future with Google Play and its market-leading Android mobile OS. But the personal computer will also not miss out on the cloud, as Microsoft and Apple are planning to weave the cloud into the next generation of their desktop operating systems, Windows 8, and OS X Mountain Lion...(cont.)

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