Amazon Go lets you trade your privacy for a cashier-less lunch buying experience
Aimed at those who value sandwiches over security
ONLINE RETAIL GIANT Amazon has launched a shop that will make you feel like a shoplifter but will actually be tracking your every move.
Amazon Go arrives in the form of an 1800-square-foot retail space located in the company's hometown of Seattle and is described by the firm as a "new kind of store" without checkouts.
Instead of making small talk with cashiers or battling a self-service checkout that refuses to recognise your shopping in the bagging area, Amazon Go lets you waltz in, pick up a sandwich, and walk straight out.
Naturally, that doesn't mean you're getting a free BLT on Amazon. Not only will you be charged once you've left the shop courtesy of the Amazon Go app that you'll need to install on your smartphone, you'll also have sacrificed your privacy for a speedy sandwich shopping experience.
"Our checkout-free shopping experience is made possible by the same types of technologies used in self-driving cars: computer vision, sensor fusion, and deep learning," Amazon explains.
"Our Just Walk Out technology automatically detects when products are taken from or returned to the shelves and keeps track of them in a virtual cart. When you’re done shopping, you can just leave the store. Shortly after, we’ll charge your Amazon account and send you a receipt."
If you're fine with Amazon tracking you in real life as it does online, it will have plenty to offer on its shelves, which presumably will be stocked by robots.
"We offer delicious ready-to-eat breakfast, lunch, dinner, and snack options made fresh every day by our on-site chefs and favourite local kitchens and bakeries. Our selection of grocery essentials ranges from staples like bread and milk to artisan cheeses and locally made chocolates," the firm said.
"You’ll find well-known brands we love, plus special finds we’re excited to introduce to customers. For a quick home-cooked dinner, pick up one of our chef-designed Amazon Meal Kits, with all the ingredients you need to make a meal for two in about 30 minutes."
Yeah. Take that, Waitrose.
A public opening of Amazon Go is scheduled for 2017, although it's unlikely that it'll be coming to the UK anytime soon.
https://www.theinquirer.net/inquirer/news/2479078/amazon-go-lets-you-trade-your-privacy-a-cashier-less-lunch-buying-experienceThis is nothing new. I first learned of this way back in the early 2000's from Billy Crone in his rfid series. I recommend watching that and you can see how the stuff he talked about back then is now coming to fruition.
http://www.getalifemedia.com/video/prophecy/rfid.shtml